The brand and campaign designs included #ClapForOurCarers logo, posters, website, social media posts and stickers, t-shirts and downloadable campaign assets including activity packs for families.
The hashtag #ClapForOurCarers has frequently trended on Instagram, Twitter and TikTok. The campaign has received support from global brands including Facebook (with a live interview with Facebook) and TikTok who ran challenges with over 15 million views, plus GoDaddy who donated hosting and Kindred who produced branded campaign t-shirts with all proceeds going to NHS Charities Together.
The reach of the campaign has been immense, with media coverage stretching across print and broadcast media and social media channels across the world. BBC 1, BBC Radio, BBC News, Channel 5, ITV, Channel 4 and Sky News all broadcasted the doorstep applause live every week, with ITV actually ‘pausing’ their usual programming so that viewers could go outside to clap, whilst Channel 4 simultaneously staged a special ad break takeover. The story was covered weekly by newspapers including The Guardian, The Times, The Sun, The Mirror, The Evening Standard and the Daily Mail.