Tart Modern

Tart Modern is a brand store located within Westfield Stratford shopping centre, selling a range of natas – crisp flaky pastry tarts filled with oozy custard. Serving delicious products baked freshly in-store daily, Tart Modern wanted a distinctive brand to sit alongside their reboot of the traditional Portuguese custard tart. The bold use of yellow and black is designed to ensure maximum standout in busy retail locations and to attract as much footfall as possible.